Greeneration
Greeneration is a Dubai-based vertical farming company specializing in the cultivation and supply of premium edible flowers, specialty leaves, and microgreens. Established in 2023, the company utilizes advanced hydroponic technology to produce pesticide-free, ready-to-eat produce, ensuring same-day harvests and deliveries to top-tier hotels, restaurants, bars, and caterers across the UAE. Greeneration's mission is to provide hyper-local, high-quality, and nutritious greens, contributing to the national food security and sustainability initiatives. The company offers a diverse range of over 70 varieties of microgreens and edible flowers, including rare crops not available from other UAE farms. Greeneration is committed to sustainable practices, conserving water through hydroponics, reducing carbon emissions with local production, and promoting food security for a resilient, eco-conscious future. The company has secured strategic partnerships with esteemed chefs and restaurants in Dubai, enhancing the fine dining experience for discerning guests. Greeneration's fully operational farm, located in Dubai Industrial City, features a multi-layer system of hydroponic equipment, certified with HACCP and ISO standards, guaranteeing the highest levels of quality and safety. The company plans to expand its operations further, introducing new ingredients and supplying to more restaurants, aiming to revolutionize the local culinary landscape and support the UAE's food sustainability and security goals.