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Seramic Materials is a UAE-based startup founded in 2019 that specializes in upcycling industrial solid waste into sustainable, high-value ceramic products. Headquartered in Masdar City, the company utilizes patented technology to transform waste materials such as steel slag, incinerator ash, and bauxite residue into technical ceramics and construction materials like bricks, tiles, and pavers. Their flagship product, ReThink Seramic - Flora, is a 100 percent recycled thermal energy storage material capable of operating at temperatures up to 1250 degrees Celsius, offering a cost-effective and low-carbon solution for concentrated solar power and industrial waste heat recovery. By replacing natural raw materials with locally generated waste, Seramic Materials significantly reduces carbon emissions and manufacturing costs while driving heavy industry toward a circular economy and near-zero waste goals. The company operates two dedicated entities: Seramic Energy, which focuses on waste heat recovery projects, and Seramic Materials, which handles the manufacturing of advanced ceramic products.