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GREEN Hospitality is a not-for-profit collaborative platform dedicated to turning the hospitality industry into a catalyst for sustainable development. It supports sustainability in hotels, restaurants, airlines, tour operators, corporates, and related supply chains. The platform offers independent, high-quality services to help partners make informed decisions about long-term sustainability. They connect industry leaders, foster collaboration, advance research, and incubate innovations to help the industry achieve Sustainable Development Goals for the planet, people, and prosperity. GREEN Hospitality adheres to the principles of the Circular Economy, focusing on creating new business models driven by innovation and entrepreneurship. They also advocate for solutions to the Climate Crisis, guiding business development practices to create harmony between business and nature. The organization works through education, advocacy, and innovative solutions, empowering businesses to adopt eco-friendly practices and reduce their environmental impact.