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FlashGreen is a certified social enterprise in Hong Kong dedicated to environmental protection and social equity. The company operates near-expiry product discount stores, upholding the brand concept of environmental-friendly discounts. Its core mission is to reduce food and product waste by integrating surplus resources and offering quality, near-expiry products to consumers at favorable prices. Every purchase at FlashGreen is positioned as an action that helps protect the planet and reduces the burden on Earth. The company aims to enable smart consumption, allowing everyone to enjoy quality products at more affordable prices, thereby achieving social inclusion. Since its founding in 2023, FlashGreen has rapidly expanded, growing to over 15 stores by 2024 and aiming to cumulatively reduce 5 million units of product waste. FlashGreen positions consumers as environmental heroes through this platform.