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Adidas is a global leader in the sporting goods industry, specializing in the design, development, and marketing of athletic footwear, apparel, and accessories. Founded by Adolf Dassler in 1949 and headquartered in Herzogenaurach, Germany, the company is the largest sportswear manufacturer in Europe and the second-largest in the world. Driven by its purpose, Through sport, we have the power to change lives, Adidas operates through major segments including Europe, North America, and Asia-Pacific. Its product portfolio features iconic lines like Adidas Originals and Performance, alongside specialized segments like Adidas Golf. The brand is globally recognized for its signature three-stripe trademark and has a long history of innovation, such as creating the first screw-in stud football boots and the official match balls for the FIFA World Cup since 1970. Today, Adidas employs over 60,000 people worldwide and maintains a strong focus on sustainability and digital transformation to enhance the consumer experience.